Storefront aesthetics are the first thing potential customers will see. They can either entice customers to come to check out the latest deal or make them never want to return. These are six reasons your storefront may be more important than you realize.

1. They Increase Purchases

Although online shopping is popular, more customers are heading to brick-and-mortar stores. According to Fohlio, an architectural design software firm, about 73% of customers purchase in the store. That means those customers saw the front of the store and decided to enter. It's one of the many reasons to consider storefront glass service.

2. They Impact First Impressions

The first thing that your customers see will be your storefront. It's the equivalent of having a store greeter, and your storefront aesthetics are the smile and handshake. Customers that have a positive first impression are more likely to enter. They can't become loyal customers if they never walk through the door.

3. They Build Faith

A clean and hygienic storefront helps customers trust a store. Dirty windows leave the impression that the store is dirty and the products are subpar. However, clean windows make customers feel like they can expect a store to sell high-quality products. That's why storefront glass service is important.

4. They Communicate Deals

The storefront is the perfect place to let customers, including potential customers, know about the great deals that are going on inside. This can help increase product sales, transform foot traffic into customers, and ensure everyone knows what's happening in the store. Your storefront is a crucial way to communicate with everyone.

5. They Affect Branding

Every business is involved in branding. The brand can be happy, fun, modern, serious, etc. Whatever adjectives you assign to your store help define the store's brand. When you take the time to convey this in your storefront, it lets customers know what your brand is about. Draw on windows, put up displays, and don't forget the window cleaning!

6. They Improve Visibility

Storefront displays are the perfect way to showcase new products and eye-catching designs. This is especially true for retailers that sell clothing. Customers will love seeing the latest designs and are more likely to spend additional time in a store when they enjoy the storefront aesthetics.

We understand how important storefront glass is for your business, and we work hard to provide the finest quality. For storefront glass service, give All About Glass a call today!